India's Performance Movement

RUN FURTHER. LIVE STRONGER.

Premium joint support gear, expert running coaching, and corporate wellness programs — built by a marathoner who went from 95 kg to the finish line.

Explore the Program Join the Movement
2.5M
Indian Runners
19KG
Founder's Journey
800+
Events Annually
RUN LIFT TRANSFORM
RUN a-SHUGO WIN
97 KG.Day 1.
2,500 KMs.No Quit.
79 KGCounting.
Built For
Serious Runners Weekend Warriors Corporate Teams First-Time Marathoners Injury-Prone Athletes Serious Runners Weekend Warriors Corporate Teams First-Time Marathoners Injury-Prone Athletes
The Origin
"I didn't start a-Shugo as a business. I started it as a necessity — because I couldn't find coaching and community built for someone like me."
AV
Ashish Verma
Founder · IIM Lucknow · Marathoner

In 2024, I weighed 97 kg. Professionally accomplished, personally stretched, and quietly running on empty. Then I started running — one painful kilometre at a time.

What I discovered shocked me. India's running market had exploded to 2.5 million runners, but the coaching available was built for someone else. Western training plans. Nutrition advice for elite athletes. Programs that assumed you had a 25-year-old's body and a professional athlete's schedule.

19 kg later, dozens of races completed, and a body and mind completely transformed — I decided to build what I wished had existed. a-Shugo is the coaching platform and community I needed. And I believe it's what India's runners deserve.

Our Services

THE FULL
a-SHUGO
ECOSYSTEM

Coaching and community built to make you unstoppable.

01
🏃
RUNNING COACHING

Personalised endurance coaching designed specifically for the Indian runner — accounting for our climate, our schedules, and our bodies. No cookie-cutter plans.

  • Personalised 12/24-week marathon training plans
  • Weekly check-ins and plan adjustments
  • Nutrition guidance for Indian endurance athletes
  • Race strategy and taper planning
  • WhatsApp community with fellow runners
Join Coaching Waitlist →
02
🏢
CORPORATE WELLNESS

The running employee is a sharper, more resilient, higher-performing employee. We help India's companies build running cultures that improve the bottom line — not just the waistline.

  • Company running club setup and management
  • Lunch-break run programmes for office teams
  • Leadership endurance retreats
  • Team marathon training — with race day support
  • Mental resilience workshops via running
Explore the Full Program →
Corporate Wellness

RUN.
LIFT.
TRANSFORM.

Making Running Sexy — One Workplace at a Time

Your employees are sedentary, tired, and burning out. The average Indian professional loses 7.5 sick days a year — costing a 100-person company over ₹15 lakh in lost productivity annually.

Gym memberships go unused. One-off wellness workshops are forgotten by Monday. The Run. Lift. Transform. Program is different — it's a 12-month, daily-accountability hybrid fitness program that actually works.

No gym required. No commute. Employees train from home — running outdoors and using kettlebells at home.

₹3,000 per employee / month
12 months structured
₹1L Biggest Loser prize
50+ employees minimum

EVERYTHING
INCLUDED.

01
🎯
Personalised Hybrid Program

Every employee gets a custom 12-month plan based on their health data, fitness level, and goals. Running + kettlebell strength — designed for them, not a template.

02
✅
Daily Check-In

Personal WhatsApp check-in with their a-Shugo coach. Every single employee. Every single day. The accountability that gym memberships can never deliver.

03
📊
Weekly Progress Dashboard

Every Monday — a personalised dashboard tracking km run, weight trend, resting heart rate, sleep, energy, and adherence. With a personal coach note.

04
🥗
Nutritionist Support

Nutrition guidance built for Indian diets and endurance performance — macro targets, meal timing, and food choices that fuel running and recovery.

05
🤝
Monthly 1:1 with Every Employee

A dedicated 30-minute call each month between employee and coach. Review progress, reset goals, address barriers. No one gets left behind.

AND ALSO
Works from home or nearby road
No gym membership needed
Only kettlebells required
Train anywhere, anytime
Program adapts to any ailment

12 MONTHS.
4 PHASES.
ONE TRANSFORMATION.

01
FOUNDATION
Months 1–3
🏃 Walk-run intervals → continuous 30 min
🏋️ Deadlift · Swing · Goblet Squat
4 sessions / week
02
BUILDING
Months 4–6
🏃 5K continuous · Zone 2 HR
🏋️ Clean · Press · Turkish Get-Up
5 sessions / week
03
PERFORMANCE
Months 7–9
🏃 10K target · 400m intervals
🏋️ KB complexes · Metabolic circuits
5–6 sessions / week
04
TRANSFORMATION
Months 10–12
🏃 10K race · Peak conditioning
🏋️ Snatch · Double KB · Advanced
6 sessions / week
Year-End Celebration

THE BIGGEST
LOSER.

At the end of Month 12, every completing employee is celebrated. The winner — scored across weight loss, waist reduction, resting heart rate, adherence, running milestone, and peer vote — takes home ₹1,00,000 in cash. Your company gets a culture moment that money can't buy.

₹1,00,000 Cash Prize · Year-End Award
Book a Discovery Call → Register Interest

Starting at ₹3,000 per employee / month · Min. 50 employees · 12-month program

BE FIRST.
RUN AHEAD.

Join the a-Shugo founding community. First 100 members get founding pricing, early product access, and a direct line to the founder.

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